Why We Left Amazon: Protecting More Than Just Smart Rings

At OSleeve, our mission has always been simple: to protect your smart ring, without compromising your values, your experience, or the planet.

That’s why we’ve made the decision to remove OSleeve from Amazon.

While Amazon has helped us reach more smart ring users globally, it’s no longer aligned with who we are and what we stand for. Here's why:

1. We Believe in Relationships, Not Transactions

Our community isn’t just a checkout number. You’re athletes, parents, health-seekers, and adventurers. When you choose OSleeve, we want to support you before, during, and after your purchase... with real advice, fast responses, and product education tailored to your lifestyle.

Amazon doesn’t allow us to connect with you in that way. We can’t follow up, provide guidance, or ensure you’re choosing the right sleeve for your ring and your routines. That disconnect doesn’t sit right with us.

2. Not All Protective Covers Are Created Equal

Let’s be honest: the Amazon algorithm rewards cheap, disposable copycats. That means OSleeve often shows up side-by-side with low-quality silicone products that twist, stretch, and offer no real protection for high-impact wearers.

Worse? Most customers can’t tell the difference until their $400 smart ring is scratched, cracked, or worse.

We’re not here to compete on price. We’re here to lead on performance, protection, and ethics. And that means stepping away from a platform that commoditizes what we’ve worked so hard to craft.

3. Protection Shouldn't Fill Landfills

We design every OSleeve to last as long as possible while acting as a sacrificial protector. To take the hits so your smart ring doesn’t have to. To survive workouts, hikes, toddlers, travel, and everything in between.

Mass marketplaces prioritize fast, disposable products that end up in landfills after a few uses. That’s not our path. We're a New Zealand company, family-owned, and committed to doing better... for your ring and the planet.

What This Means for You

• You can now shop exclusively at osleeve.com for all future orders

• You'll get early access to new releases, bundle offers, and direct customer support

• And you'll know you're supporting a brand that puts purpose before platform

If you found us on Amazon and loved the difference OSleeve made, we’d love for you to stay part of the community here.

Thanks for choosing protection with purpose.

The OSleeve Team