OSleeve UGC Creator Brief
Collab Type: Gifted product + potential feature on OSleeve socials/ads
Goal: Show how OSleeve fits into your real life, gym, work, parenting, outdoors, or just daily hustle
🛡️ What is OSleeve?
OSleeve is a premium silicone cover that protects smart rings (like Oura, Ultrahuman, Samsung) from scratches, dings, and daily wear.
It’s a “sacrificial shield” that helps people wear their ring more confidently in the gym, on adventures, or just doing life.
🎯 What We’re Looking For:
We want real, relatable moments, not overproduced content.
Here are 3 UGC styles we love:
1. "Why I Took My Smart Ring Off" → "Now I Don’t"
-
Talk about where you used to take off your smart ring (gym? sleep? lifting? housework?)
-
Then show how OSleeve now protects it in those moments
-
End with: “Now I just leave it on.”
2. “Suiting Up” Routine
-
POV of you getting ready for the day, workout, or a hike
-
Sliding your OSleeve on like it’s part of your gear
-
Voiceover or captions like: “Keys. Water. OSleeve.” or “Protect the ring. Own the day.”
3. "Day in the Life of a Smart Ring" (Funny or Satirical)
-
Film from the ring’s perspective: what it sees, fears, or survives
-
Then show OSleeve saving the day
-
Use humor: kettlebells, toddler tantrums, doorframe bumps, etc.
📝 Quick Do’s + Don’ts:
✅ DO:
-
Keep it vertical (Reel/TikTok format)
-
Make it feel like your voice
-
Show real-life wear: gym, errands, outdoors, etc
-
Use good lighting + clear focus on hand/sleeve
-
Feel free to show color options or matching style
🚫 DON’T:
-
Use heavy filters or overly polished transitions
-
Over-explain the product, let it show, not tell
-
Please don’t Include music we can’t use in ads (unless you’re posting only on your own channel)
📲 Optional Captions / Hooks You Can Use:
-
“I used to take my smart ring off every time I lifted…”
-
“I’m not risking scratches anymore. OSleeve stays on.”
-
“I treat my smart ring like it cost $400…because it did.”
-
“Suit up, ring. We’ve got things to do.”
-
“My ring’s armor > my own.”
🔗 Tag Us:
@osleeveHQ on TikTok or Instagram
DM or email us when your video is live — we’ll share, tag, and possibly feature it in upcoming promos.